Coating as a tool for increasing competitive benefits for companies and consumer protection

Abstract

modern systems of management and control of production, quality, delivery and operation of products are shifting towards information technology solutions. Product labeling is one of such solutions that has a huge potential in the field of managing production stages, building a marketing system, quality, distribution of goods, as well as in the system of state regulation of the economy. The article discusses the features of mandatory and voluntary labeling, provides a critical analysis of the main methods of labeling. It is especially important that the Russian entrepreneur has already managed to create and implement one of the advanced labeling systems based on domestic developments.